Welcome to Sleafordian' Coaches website.
Sleafordian Coaches : the name is synonymous throughout
Lincolnshire and the UK for its image of quality &
Sleafordian Coaches began life on 1st June 1964 when
three local men, John Chell, Don Broughton and Ted Barton,
began trading as Sleaford Taxi Company, with a 1960 Ford Consul
registration OEE 444, a 1959 Ford Consul WXA 964, and a 1960
Vauxhall Victor RTL 492. The business became incorporated
limited company a few weeks later on 10th
The business was originally based at premises on North Parade,
Sleaford and in the first year the three vehicles covered a
total distance of 95,180 miles.
As the company name suggests the operation consisted mainly of
general taxi work, but also included providing cars for 40
weddings, 29 funerals, some caravan towing and even cutting
At the beginning of 1966 - Don and Ted bought John Chell's
shares and gave them to their wives so
consequently Mrs Broughton and Mrs Barton became Directors of
Our first minibus arrived in September1969 with 9
A significant change due to changing demands was made to the
business in September 1972 when the first full-sized coach was
purchased, a 41 seat Bedford Duple Bella Vega registration ATO
994B, which could often be seen parked behind the cattle market
on Northgate. In those days we only had one
part-time driver qualified to drive it!
The following year a second coach was added to the fleet and
was the first vehicle to carry the name
Sleafordian Coaches, which remains the trading name today that
is familiar to local people.
The company relocated to premises on Westgate in 1973, the
former Edward White's Garage, and
continued to operate from these premises for the next 31
Ted Barton retired in 1982 and from this point on the company
became exclusively a bus and coach operation with
all the remaining taxis being sold.
Don and Jean Broughton continued to run the business and in
1990 their son Mark joined the workforce, and shortly
afterwards gained his PCV licence and subsequently qualified as
The Company moved into the digital era when Don and Jean's
second son David joined for the business in 1996. David
developed the company's first website and also introduced
David left in 1998 and Mark's wife Lisa began working in the
office initially on a part-time basis but her hours
subsequently increased as the business grew.
The business continued to grow and the premises in Westgate
were becoming too small, so it was
decided relocate a new purpose-built depot on the East Road
Sleafordian Coaches moved into their new depot in June 2004,
which included a reception area, offices, workshop, and drivers
rest room. The workshop had sufficient space to work on two
double-decker buses simultaneously with an inspection pit on
one of the bays and lifting jacks on the other.
The company had 7 vehicles at this time and in the intervening
10 years has expanded quite dramatically. We now have an
operating licence for 35 vehicles and employ over 50 staff, one
of whom celebrates 40 years loyal service this year.
Today the business is run by Mark and Lisa Broughton, who were
very proud when in 2012 their daughter Hannah joined the
business full time, making her the third generation of the
Broughton family to work for the company.
In 2010 the company developed a training centre at the depot on
Pride Parkway, all drivers are required to attend regular
training courses to maintain their category D driving licence
(required to drive buses and coaches) and we were very proud to
be shortlisted for National training awards in 2010, 2012 and
We are also active within the local community sponsoring many
local events including Sleaford Christmas Market, Sleaford
Carnival, Sleaford Town FC, Sleaford Snooker League and many
So to the present...
We were recently awarded the highest possible rating of 6
stars by BUSK Simply Safe Benchmark star
rating scheme. BUSK, which stands for "Belt Up School
Kids" provides a long-awaited "tool kit" to
educate and advise schools on transport safety to enable
the schools to use reputable and compliant coach
operators for their private hire requirements.
All of our vehicles are fitted with Green Road GPS Tracking
& Driver Monitoring. This enables us to
know precisely where any of our vehicles is at any time and
also monitors the drivers performance
with a traffic light system on the dashboard which can then
be reviewed online and used for driver
training. By consistently and conscientiously applying the
Green Road principles to their driving our
drivers have also helped to make the roads a safer and
greener place by saving fuel, reducing CO2
emissions, minimising the risk of accidents, reducing
maintenance costs and even extending the life
of the vehicles whilst passengers benefit from a safer and
more comfortable journey.
We hope you will agree that all of the above demonstrates our
commitment to excellence in terms of customer service,
training and safety.
We look forward to seeing old customers and new in 2014 and
would urge you to look out for offers and celebrations to
commemorate our 50th Anniversary. Why not join our
ever growing list of
followers, now well in excess of 1000 on both Twitter or Facebook ? There are of course the
of keeping in touch via our mailing list or email